So what else could there be about kpop and especially, BTS, that’s just exploded into my world?
The marketing. The hard work. The strive for perfection. Over and over and over again. I mentioned marketing already in my last post. I’d like to expand on how seamless their marketing is for a comeback.
My very first comeback was with BTS. By the time I got into EXO first, they had already gone through their whole Ko Ko Bop comeback. Believe me, I had no idea what to expect. Except that whatever it was, it was going to be huge. Why? Because everything up to now with BTS has been huge. They don’t seem to settle for anything less than 115%. So when they started to show their recent Love Yourself teaser films (3 short films released one after another), I was floored. BTS is famously known for their heavy themes across their work – song to song, music video to music video and album to album. I truly wished I followed their entire Wings album comeback + tour releases and teasers.
I’m posting their short films for both comebacks as one complete film each which they released after all teasers had been revealed:
Wings Full Story:
Live Trilogy Episode III The Wings Tour:
Love Yourself Highlight Reel – Full Story:
And we can’t forget their comeback album soundtracks – like mini songs/music videos that basically just make us wanting more! With Love Yourself, it was Jimin’s beautiful solo voice in Serendipity and with Wings it was J-Hope’s Boy Meets Evil (damn he’s such a good dancer). I’m torn between the video and the live performance so I’ll post both. For the live performance I’m captivated by the insert of Jimin’s solo song and dance, Lie, where his modern dance training comes shining through.
Boy Meets Evil Comeback Trailer:
Boy Meets Evil Part 1 + 2 followed by Blood Sweat and Tears:
Then there’s all the extra’s. The social media they are actively champions in using to communicate with their fans are basically traffic drivers to not just their music videos, comeback teasers/trailers but a various amount of video clips and web-shows they produce such BTS RUN episodes. They add a lot of behind the scene videos as well for comeback performances and music video filming. My favorite are their comeback skits!
On top of that, there are videos from Korean variety and talk host shows which many kpop groups participate in. All this adds to promote them and it seems to be constant with peaks during comeback periods (which, seeing as how they release on average 2 mini-albums a year, feels like quite a bit of work to me).
I’m probably not doing their efforts justice as I’m merely grazing over everything they do for their fan base to keep them happy and on their toes. All I can say is that it’s a crazy amount of work.
So that’s about it! As anyone can easily see, I probably would not be knee deep into kpop if it weren’t for BTS. They are not just my fave kpop band, but I dare to say they have become currently my fave music group across all genres.