So here’s the deal. The artist behind the Love Yourself: Tear album is being nominated for Best Recording Package. Which is not one of the below categories BigHit entered BTS for Grammy nomination consideration:
- Album of the Year
- Pop Album
- Song of the Year
- Record of the Year
- Pop Duo/Group Performance
- Music Video.
To be honest, I hadn’t had any hopes of BTS getting a nomination at all. There were many articles already explaining how BTS would have little chance with Album of the Year, Song of the Year and Record of the Year – mostly due to Grammy’s being snobs to boy bands in general. There were some hope, including from yours truly, BTS would nab either Pop Duo/Group Performance and Pop Album. The one category which stood out to be the best possibility was Music Video. Still… I knew it was going to be tough.
Where does this leave us? Well… first of all, this is really just my personal opinion and I will admit when it comes to The Grammy’s, I am biased. I’ve been following The Grammy’s for three decades. I went from being a big fan of the Grammy’s to one who’s just felt let down over and over again. The Grammy’s now might play in the background each year but I rarely follow the Grammy’s seriously anymore. I could say the same for The Oscars but that’s another rant on it’s own.
So with that in mind, I never felt BTS needed The Grammy’s. Them not being nominated or not winning means very little to me. And I think, given the strong fandom as is ARMY, they will not lose their fandom over The Grammy’s. And yet, leading up the postponed date for announcement, I did feel myself getting nervous – for BigHit, BTS and the rest of ARMY. Because regardless of anyone’s personal opinion towards The Grammy’s here’s the truth from my own insight of why a nomination impacts the music industry and BTS themselves:
- It would have been another step towards breaking down main stream barriers
- It’s a baby step towards BTS being accepted as a possible and more serious nominee in the future.
On the negative side, are The Grammy’s merely giving BTS a little attention to appease the masses? Are they doing this just to invite BTS and therefore, increase their ratings? Both a possibility. There’s a huge reason why both AMA 2017 and BBMA 2018 slotted BTS’ performance near the end of the evening – they didn’t want a drop in ratings mid-way through the live event. TV, after all, is suffering from viewership as people are now going non-traditional with streaming and PVR-ing.
On the positive side, lets say they do invite BTS. Will they ask BTS to preform on stage? If so, then I do see this as a pretty big step and no longer just a baby step. After all, BTS have expressed interest in The Grammy’s and for them to be there AND perform live on stage, would be something I believe would make them very happy. After watching Burn the Stage (both the series and movie), it’s evident they love to perform in front of their fans. It’s part of what drives them to continue to produce music and go on tour.
In light of this, I would be very happy if The Grammy’s do ask them to perform. On the other hand, if The Grammy’s do not ask them, but only include them in this smaller version of a nomination which is not directly towards BTS but the artist(s) responsible for the album package design and concept, it will feel like a slap in the face.
In summary, I’m more waiting to hear about The Grammy’s line of performances. The results will conclude how I feel about the whole thing. In the end, I just want whatever makes BTS happy, though. So I’m keeping my finger’s crossed they will get to be at The Grammy’s.