when it comes to people, we shouldn’t judge them by their appearance.
when it comes to books, i tend to semi-agree on this philosophy. but my marketing side also questions, “why can’t we design a cover that matches the story and characters inside these pages?”
when it comes to movies, i think we most definitely can at least partially judge a movie by its poster! movies are a visual experience – the poster belongs in that visual world.
at the beginning of each year, i take a look at some of the upcoming movies, jotting down ones that may be of interest. this year, a couple of the artwork caught my attention
here are my top three favourites:
3. The Great Gatsby
why can’t art deco come back in full force? it’s really why i love this poster.
2. Stand Up Guy
i’ve never even heard about this movie but this poster caught my eye right away. the retro style is not over-done but very chic.
1. The Wolverine
there are so many levels of why this poster is awesome. but the basic success of this poster is simply this – less is more. for a high-end, high-budget movie, i’m so very happy they didn’t feel a need for a busy poster.